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kleenex x costco

Earth Day TikTok Campaign

Most TikToks Are
15 Seconds.

Half of our TikToks are watched for
more than 20 seconds!

25.5 seconds
@jessmapes
28.8 seconds
@thepaigeypage
23.3 seconds
@iitsdiane__

this tiktok clocked total watch time of

337 hours

@jillzfoodz_
kleenex
x
costco
x
your whole
family
Total Campaign Watch Time - 
Total Campaign Watch Time - 
Total Campaign Watch Time - 
Total Campaign Watch Time - 
Total Campaign Watch Time - 
Total Campaign Watch Time - 
Total Campaign Watch Time - 
Total Campaign Watch Time - 
1506 Hours -  
1506 Hours -  
1506 Hours -  
1506 Hours -  
1506 Hours -  
1506 Hours -  
1506 Hours -  
1506 Hours -  
1506 Hours -  
1506 Hours -  
1506 Hours -  
1506 Hours -  
1506 Hours -  
1506 Hours -  

EQUIVALENT TO
‍60 DAYS!

@livingwithley

most views

209,800

Style + Sustainability

Total Views
‍513,746

Total Impressions
‍3,847,958

kleenex x costco

$0.10
70% lower than tiktok average cpv!

tiktok average

$0.30
25% engagement rate
25% engagement rate
25% engagement rate
25% engagement rate
25% engagement rate
25% engagement rate
25% engagement rate
25% engagement rate
@lifeofautumn_

10%

Engagement Rate

@itsyaagirlkatelyn
@diydesignsbybonnie
@kirtitewani
@tipsandtricksfortots
@happyhome_withsara79
@ladyandredstyle
@itsfefii7
@motherhoodonpurpose
@victoria
@classroomcreations
@pricklypear86
@glamdecorby_ness

Notable
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